The first task of a tourist organization is to inspire potential visitors. Gamification can be used to introduce users to the various products and events of the season in an entertaining manner. In this way, traffic and click-through rates can be increased and direct bookings in the online store can be boosted with coupons.
In on-site installations, gamified apps can help make the experience more fun. Through QR codes or touchscreens, users can be surveyed or tested on knowledge through a poll, and prizes (such as partner vouchers) that can be won pizes directly from hotels, leisure activities and hospitality businesses in the region. QR codes on a hike is another example of how to interact with users on site, collect data and lead them to specific checkpoints. n return, the partner gets the region’s reach and an innovative way to collect data.
In order to address users individually and at the right time, segmentation and marketing automation are becoming increasingly important. Whether it is personalized coupons in direct mailings, in the newsletter or push notifications in the app, gamification can be used for customer retention. Relevant KPIs that can be increased are app downloads, active app users and newsletter open and click-through rates.