Gamification - Perfect Marketing Tool To Attract New Customers
Successful companies always believe in taking good care of their customers. They want their employees to experience the best of the service at their place.
They emphasize customer and employee loyalty and engagement, to earn well. Gamification is one such technique that allows one to attract new customers to its business, by offering a 1st-time buyer reward or giving a 10% or 20% discount on their purchases up to certain criteria.
Another way of attracting new customers can be, to announce a contest or sweepstakes that requires participants to provide their name and email address to play.
For example, Starbucks came up with Starbucks Rewards which required its customers to register themselves with the traditional card loyalty program and earn stars every time they make a purchase, which can later be exchanged for free food and drinks.
This game has three levels of users as per their degree of loyalty. The next level unlocks when one clears the criteria of the previous level. This gives a perfect example of gamification as a marketing tool.
So, if you are wondering whether it is worth the time, effort, and money to design, build and deliver gamified experiences on your website or app—it is.
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