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Gamification in Email Marketing

Benefits of using gamification in email marketing

Marketers often focus on strategies such as personalization, segmentation, and optimization of subject lines, when it comes to engaging email subscribers.

Gamification is another, which can also be a highly effective way to grab and hold attention with email.

Attract new subscribers

One of the main goals for marketers is to expand subscriber lists, by offering discounts in exchange for newsletter sign-ups to do so.

Gamification is a great way to attract new subscribers and keep them, with interactive campaigns helping to make emails more memorable and more engaging long after the initial sign-up.

Gamification-Based Sales Team Motivation

A gamification strategy for a sales team revolves around healthy competition and taking them out of their comfort zone. You can create a leaderboard challenge to earn a better spot against sales performance. It's better to reward gamification points, ranks, and digital badges to your sales team for achieving desired targets, successful pitch delivered, and overall revenue generated.

Sweeten rewards

Speaking of rewards – this is usually the most common reason for incorporating gamification into emails. This is because standard deals and discounts are common practice, and therefore not very exciting for subscribers. By asking users to participate in a game to win rewards, gives users more motivation, adds excitement and makes the outcome feel more ‘exclusive’ for the winners.

Build excitement

Speaking of rewards – this is usually the most common reason for incorporating gamification into emails. This is because standard deals and discounts are common practice, and therefore not very exciting for subscribers. By asking users to participate in a game to win rewards, gives users more motivation, adds excitement and makes the outcome feel more ‘exclusive’ for the winners.

Bring the fun

While gamification is often based on motivation and reward, if the game itself is interesting enough, the sole purpose can also be pure fun and entertainment.

Similarly, one of the biggest challenges for marketers is to make email creative – especially when people tend to be subscribed to multiple brand newsletters.

What's possible with gamification?

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